Investigation report of the hottest China Beverage

Report of the delegation of China Beverage Industry Association to the United States

after nearly three months of organization and arrangement, the Chinese beverage packaging and technology delegation headed by Secretary General Zhao Yali of China Beverage Industry Association (CBIA) went to the United States on November 5, and successfully completed the 15 day U.S. investigation

the delegation participated in the 2004 International Packaging Machinery Expo (Pack Expo international 2004), the International Food Processing Machinery Expo (Food Processing Machinery Expo), and visited the Gatorade Sports Science Institute, 4C foods Corp., and Cargill juice processing plant. Ms. Zhao Yali, Secretary General of CBIA, also met with the vice president and Secretary General of the American Beverage Association (ABA) and the executive chairman of the international society of Beverage Technologists (ISBT)

I. participate in the 2004 International Packaging Machinery Expo and the international food processing machinery exhibition

at the invitation of the packaging machinery manufacturers Institute, CBIA organized a group to participate in the 2004 International Packaging Machinery Expo, and set up standard booths in the exhibition for association publicity, CBST 2005-2005 China International Beverage Industry Science and technology exhibition Publicity of the 14th IFU Congress and the member companies of the delegation

on November, 2004, the 2004 International Packaging Machinery Expo was held at the McCormick Exhibition Center in Chicago, USA. It is the largest packaging and processing Expo in the Western Hemisphere. More than 1900 companies from more than 70 countries showed the latest advanced achievements in the fields of packaging machinery, packaging processing machinery, packaging materials, packaging containers, control systems, software, design systems, etc. the exhibitors involved more than a dozen industries such as automobile, beverage, medicine, chemical industry, printing, electronics, etc., with an exhibition area of more than 1.2 million square feet

the international food processing machinery exhibition, held at the same time as the 2004 International Packaging Machinery Expo, intensively displayed the latest development achievements in the processing technology of the food industry and the beverage industry. 350 exhibitors from more than 70 countries will focus on the latest technologies in the processing fields of fruits and vegetables, beverages, frozen cans, related environmental protection equipment, instruments and meters, made food, can manufacturing, meat, dairy products, fast food and so on. The exhibition area is 200000 square feet

during the visit to the exhibition, CBIA introduced CBST 2005 and the 14th IFU conference held at the same time to the exhibitors of beverage production and equipment, and distributed relevant materials. Some exhibitors showed great interest in the Chinese market and were interested in participating in CBST 2005

II. Visit the Gatorade Sports Science Institute (the gatonasa tests composite storage tanks based on carbon nanotube fibers)

on November 9, the delegation went to the Gatorade Sports Science Research Center in Barrington, Chicago. Mr. Shi Xiaocai, a senior doctor of Gatorade, received the delegation. Gatorade Sports Science Research Center under PepsiCo is a research institution focusing on scientific research and providing technical support for Gatorade beverages. According to Dr. Shi, based on the goal of Gatorade sports drinks to make athletes drink more, absorb faster, rehydrate better and have strong exercise ability, and the sampling and analysis of the physical response of athletes to various exercise conditions, Gatorade series products include sports drinks (to be drunk two hours before exercise), energy drinks (to be drunk during exercise), electrolyte powder (to solve the problem of muscle spasm during exercise, and to be used with energy drinks) Milkshakes (eaten after exercise to quickly supplement physical consumption), flavored water (for obese people and people who lose weight), and energy bars (mainly composed of carbohydrates and proteins to supplement a large amount of energy consumption during exercise) are six kinds of products with more than 50 flavors. Dr. Shi also invited the delegation to visit the pilot production line of food and beverage processing and the research room located in the research center, and introduced and explained the sampling and analysis instruments in the research room. The delegation was deeply impressed by the powerful data collection and rigorous scientific analysis of Gatorade Sports Research Center. It is reported that Gatorade has established a factory in Guangzhou and will start processing Gatorade sports drinks at an appropriate time to meet the market demand for Gatorade sports drinks in Asia

III. visit 4C food Corp.

on November 11, at the invitation of 4C food group, the delegation visited its food and beverage processing plant in New York. Daniel C. Swartz, 4C vice president, and Maqbool Ahmad (MAC), quality and technology manager, introduced the company to the delegation. 4C food group is a family business established by Italian immigrants in 1935. In the early days of its establishment, the company was mainly engaged in the processing and retail of powdered and crumb cheese. With the development of the company, it began to produce and process ice tea series products in 1974. Now 4C company has four kinds of products: cheese, bread crumbs, iced tea powder and soup. It is understood that the ice tea powder products of 4C company are divided into five categories: lemon, peach, raspberry, green tea and decaffeinated. There are more than ten kinds of packaging types, from single cup processing to 2.63kg large household packaging. In 2003, the company's sales revenue was 75Million US dollars, of which the sales revenue of iced tea powder accounted for 50% of the company's annual sales revenue. The sales volume of iced tea powder products containing sugar alone had exceeded 200million pounds in 2003, becoming the pillar product of 4C company. At present, 4C company's ice tea series products are mainly distributed along the northeast and east coast of the United States, and gradually advance to the West. According to 4C company, in 2003, the sales volume of 4C company's iced tea powder products in the northeast of the United States accounted for 40% of its total sales volume of iced tea powder, and its sales volume on the east coast of the United States has exceeded Lipton iced tea%, becoming the largest iced tea powder sales brand on the east coast

4c company's iced tea powder products are completely prepared and packaged by outsourcing tea powder in the company, and check whether all parts and electrical appliances are loose, lost or damaged due to shipment. According to Maqbool Ahmad (MAC), the quality and technology manager, at present, most of the tea powder used in 4C green tea products comes from Sri Lanka and Kenya, and the tea powder from China has not been used. The sweetener used in the low sugar (sugar free) products of 4C iced tea powder series is sucralose. In the U.S. market, sucralose is the latest sweetener, while other sweeteners, saccharin, have been eliminated. Aspartame and A-K sugar are also in the process of elimination in the United States

the delegation also tasted some products of 4C company and visited its processing production line in this region. The main equipment is seasoning, mixing and packaging machinery. There is a lot of dust in the air and ground of the workshop

IV. visit Cargill juice North America, Inc.

on November 15, the delegation visited Cargill juice North America, which is located in frostproof, Florida, and is mainly engaged in orange concentrate and NFC. The company has three FMC production lines, each of which has 11 Juicers, and each Juicer can process five oranges at the same time. The daily processing capacity of oranges is about 1466 tons, with an annual processing period of about 6 months. The annual output of orange juice products is 15million liters (of which 66brix frozen concentrated orange juice accounts for 80% and non frozen orange juice 20%). The raw orange is leafed, cleaned, sorted (rotten fruit rate%, detected manually), graded, pressed, degassed, sweetened, concentrated, stirred and stored in the cooling tank at a temperature of 18 degrees Fahrenheit. 11 tons of orange are consumed per ton of concentrated orange juice. At the same time, orange peel will be used for the processing of orange oil, and fruit residue will be used for feed processing after drying. Cargill produces 170000 tons of concentrated fruit juice worldwide, of which orange juice accounts for 75%. According to Kevin respress, the regional director, under normal circumstances, the processing of orange juice has begun, but due to the impact of the typhoon this year, the fruit harvest period lags behind, and the opening date of this year will be postponed to November 28. All raw oranges need to meet the standards set by Florida, and the sugar content of raw oranges is brix. Due to the impact of the typhoon, the output of florida orange, the latest product of Huangyan Lisong Machinery Co., Ltd., will be reduced by 20%, and the price of concentrated orange juice is bound to rise

Mr. Michael Miller, Cargill's regional sales manager, introduced Cargill's products to the delegation in detail. Cargill mainly processes orange, grapefruit and citrus products, and has a processing plant for apples and peaches in Chile, as well as a processing cooperation company for guava, pineapple, peach and apricot. At present, Cargill beverage processing department can produce from 0% flavor water to 100% fruit juice, including 13 kinds of products, including aerated drinks, low fruit juice drinks, flavor iced tea, fruit juice milk, pulp drinks, NFC, NFC mixed fruit juice, functional fruit juice drinks, etc. Based on the research of the global market analysis department on consumers and the analysis of consumption concepts, the market service department can provide global consumption trend prediction and flavor change prediction, and can provide a variety of NPD services for beverage manufacturers. Such as taste upgrading and product design, formula upgrading of beverage products, application of trace elements and common elements (including spices, vitamins, sweeteners, etc.)

v. CBIA meets with American Beverage Association (ABA)

on November 12, CBIA Secretary General Ms. Yali Zhao met with ABA vice president and Secretary General Ms. Patricia Magee Vaughan, deputy director and Mr. J. Preston read of the Ministry of environmental affairs to discuss beverage classification, standards and other issues, and to explore further cooperation between the two associations in the beverage field in the next few years

according to Ms. Patricia Magee Vaughan, the American Beverage Association has just changed its name from National Soft Drink Association (n performs vertical puncture SDA on the marked part of the gasket at the speed of 200mm/min) to American Beverage Association (ABA) on November 11, in order to expand its business scope and attract more members. This coincides with the renaming of China Soft Drink Industry Association (csdia) to China Beverage Industry Association (CBIA) in April this year. At present, the definition of soft drink in the United States is non-alcoholic beverages, but does not include hot coffee, hot tea, hot milk drinks, etc., while the range of beverage includes the above hot drinks. Mineral water is not included in Aba members. Zhao Yali, Secretary General of CBIA, proposed to strengthen the communication and contact between the two associations, proposed to form a global unified understanding of the scope and classification of beverage, and will share with ABA the current classification method of beverage varieties in China. ABA agreed with Secretary General Zhao and thanked him

Mr. J. Preston read, deputy director of ABA and environmental affairs department, introduced to CBIA a set of systems on promoting the recycling of beverage containers currently promoted by ABA. According to the ABA survey, for waste recycling, consumers are concerned about the destination of waste recycling. In response to this survey result, ABA selected two regions in the United States as a pilot to carry out advertising and poster publicity, focusing on showing consumers the recycled and processed packaging materials of different materials