Investigation on the market development of the mos

2022-09-19
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Investigation on the market development of printing ink enterprises in China (I)

I. total production

in recent years, China's ink industry has continued to grow at a high speed and steadily, and the total output has been expanding. Data 1 shows that between 2000 and 2003, China's total ink production showed a rapid upward trend. In 2003, it reached 203900 tons, with a year-on-year increase of 19.3%. According to relevant information, China's total ink production has always maintained the fourth place in the world, catching up with Germany, Japan and the United States, which ranked in the top three. On the basis of the continuous growth of the total output, the varieties of domestic ink products are increasing, the quality is improving, and the grade is improving. At present, there are more than a thousand varieties of domestic inks, in which the share of medium and high-end products continues to expand, and the quality of some products has approached or reached the level of similar foreign products. There are two reasons for the sustained and rapid growth of ink production in China: 1. The rapid growth of the national economy. In 2003, the growth rate of gross domestic product (GDP) was 9.1%, which led to the rapid development of the packaging and printing industry, resulting in an increase in the demand for ink; 2. The continuous involvement of domestic and foreign enterprises and funds has brought new technology and management, which directly drives the improvement of the production capacity of China's ink industry

II. Market structure

the ink market presents a "low concentration and oligopoly" structure. The size of ink production enterprises is small, and the market share of a single enterprise is not high. According to statistics, there are more than 300 ink production enterprises in China. According to data 2, 200 due to its special surface structure, among the top 10 enterprises with a production of more than 5000 tons in three years, there are 10 enterprises with a production of more than 10000 tons: Tianjin Dongyang Ink Co., Ltd. has a production of 16600 tons, accounting for 8.16% of the total national production; HANGHUA ink Chemical Co., Ltd. has a production of 14300 tons, Accounting for 7.04%: Taiyuan Gaoshi Laurie ink Chemical Co., Ltd. is 13900 tons, accounting for 6.81%, and no enterprise exceeds 10%., The top 5 enterprises only account for 30.58% of the total output, and the top 10 enterprises only account for 47.47%. Even from the perspective of increasing the proportion of recycled plastics in our own products, DIC accounts for the largest share. The total output of the three subordinate enterprises: Shanghai DIC, Shenzhen shenri and Taiyuan Gaoshi in 2003 was 28100 tons, accounting for only 13.82% of the country. According to Bain's absolute concentration index division method, the market structure of the domestic ink industry is a competitive market structure, which belongs to the "low concentration oligopoly type". Compared with foreign countries, it is an industry with low concentration, which means that the entry threshold of enterprises is low and the competition is relatively fierce

III. Foreign Trade

foreign trade is active. It can be seen from data 3 that in 2003, the import volume of printing ink in China was 39400 tons, and the export volume was 10800 tons, earning foreign exchange of more than 45 million US dollars. At the same time, another feature is that imports far exceed exports. Although in recent years, China's ink industry has further shown a strong growth momentum in the face of the new situation of China's entry into the WTO and integration into the global economy, there is still a large gap between the market supply and demand of domestic ink, especially the gap of high-end ink is larger, resulting in the proportion of import and export of China's ink in the past three years. In 2001, 2002 and 2003, The import volume is 2.55, 2.95 and 3.65 times of the export volume respectively. In terms of import and export prices, the import unit price has an absolute advantage. In terms of black printing ink, the import unit price is 1.47 times the export unit price

can be extended from the above three points:

● China's ink production market is in a stage of rapid development and differentiation. The increasing demand and the "low concentration and oligopoly" market structure determine that the threshold for enterprises to enter the market is low, which provides a broad living space for domestic small and medium-sized enterprises, and also attracts a large number of foreign enterprises and capital. The brutal competition promotes the market to reshuffle, and the new market structure will gradually take shape

● with the development of economy and the improvement of printing level, the market demand for high-grade ink is increasing, and the proportion of high-grade ink in the total ink production is increasing. Domestic enterprises' insufficient capacity in the production of such inks has led to the market share of high-end inks being carved up by imported inks and foreign-funded enterprises, and domestic small and medium-sized ink production enterprises being limited to the medium and low-end ink market. With the continuous development and expansion of foreign-funded or private large enterprises, their advantages will become more and more obvious. In order to take a share in the market, vulnerable enterprises have to take measures such as price war. The domestic ink market will appear in a disorderly competition state for a period of time within a certain range, which will have a negative impact on ink production enterprises

market competition is cruel, and the rule of "survival of the fittest" will never change. Whether foreign-funded enterprises, private enterprises or state-owned enterprises, whether their scale is large or small, they face the same market law. What they can do is to adapt to this law, do a solid job in products, optimize management, and enhance competitiveness. Of course, different enterprises have different practices. What to do in the market depends entirely on themselves. Therefore, in the process of planning this topic, we made an in-depth investigation of some representative ink production enterprises, and let them speak for themselves. From their practical experience, we can have a deeper understanding of the market, a more real experience of the pressure and power of China's ink production enterprises in the competition, and a more comprehensive grasp of the development direction of China's future ink market

enterprise statement

case 1:

we are not afraid of competition

-- Interview with Chu, general manager of Shanghai ink Silian Chemical Co., Ltd.

Introduction: Shanghai ink Silian Chemical Co., Ltd. is an ink manufacturer under Shanghai Silian Industrial Corporation, and its products include "Silian" brand printing ink and "Silian" brand printing pigment paste. The products sell well all over the country and are exported to the international market. The company has strong technical force, experienced engineering and technical personnel and a number of senior engineering and technical personnel with high reputation in the ink industry. It adopts advanced scientific research and production means, research and testing equipment, and organizes production in strict accordance with ISO9002 quality management system, so that the products can meet the needs of users with excellent quality performance and excellent adaptability, and enter the international market

: President Chu, with the hot sales of Silian ink at home and abroad, it has attracted the attention of many peers and readers. Would you please give a brief introduction to the majority of printing colleagues here

president Chu: OK. Shanghai ink Silian Chemical Co., Ltd., formerly known as Shanghai ink factory branch, has a history of more than 30 years. After 1995, through preliminary asset restructuring, a joint-stock company with a modern scale was established. In 2000, it began to build the "Silian" brand. In just five years, the company has entered a healthy and stable development track and expanded rapidly. At present, our products are exported to the Middle East and Southeast Asia, and are highly praised by users. Our products mainly fall into three categories: 1. Printing inks. More than 95% of the inks in our company are offset printing inks, with an annual output of 7800 tons. 2. Organic pigments. The annual output is 4000 tons. 3. The annual output of printing products, such as printing coatings, pigment intermediates, printing and dyeing auxiliaries, is 2500 tons

: Silian has developed rapidly in such a short time and achieved such impressive performance. It must have done in-depth investigation and Analysis on the market. How do you view the current Chinese ink market

president Chu: China is a developing country, which has unlimited business opportunities for any industry. For inks, there is also a huge space for development and attractive. Another is that the elastic modulus of elastomers changes with temperature, which changes the market prospect. I think there are two reasons: 1. China is a populous country, and the per capita share of ink is very low. According to the statistics of the previous two years, the per capita share is less than 500 grams, so in this regard alone, there is a great market vacancy and demand; 2. At present, there is a large gap between the rich and the poor in China. As long as the economy of backward areas reaches a higher level, the demand for ink will be amazing, and it is fully capable of supporting 1~2 ink factories. In recent years, the growth rate of ink is greater than that of GDP, which fully illustrates the huge vacancy and demand in the ink market, and the prospect is attractive. As a result, a large number of enterprises will rush to enter this field, and the threshold of domestic ink production is low, so the phenomenon of low price competition is inevitable. I am deeply worried about this. Ink enterprises need a lot of investment, but low-cost competition will reduce the profits of products, and many companies will focus on how to reduce the price, so that enterprises do not have enough room for growth, and do not have enough financial resources and energy to invest in new products, which will seriously hinder the benign development of China's ink market, which is widely used in aerospace, automobile, shipbuilding, metallurgy, construction and other industries

: with the world ink giants investing and building factories in China, do you feel great pressure, and how do you bear this pressure

president Chu: everything is viewed from two aspects. From the direct market conflict, I really feel a lot of pressure. However, the entry of foreign giants will bring new technologies and new concepts. We will learn from them with an open mind and constantly improve ourselves. As I mentioned earlier, there is a great demand in China's ink market. China is constantly developing, and there are a wide variety of inks with different positioning and application fields. We will devote ourselves to making our own products, so that "Silian" can be deeply rooted in the hearts of customers. As for how to deal with the competition, our products are of excellent quality, which not only meets the industry standards, but also pays more attention to the practicality of ink. We know well the preferences of customers and produce marketable products, which is more beneficial to customers, so we are not afraid of competition

case 2:

product diversification and talent quality

-- Interview with Mr. Kuang Guozhao, general manager of Ye's ink (Group) Co., Ltd.

Introduction: Ye's Ink Co., Ltd. is a wholly-owned subsidiary of Ye's Chemical Group Co., Ltd., a Hong Kong listed enterprise, which was established in 1998. It mainly produces "Bauhinia" brand ink. Since its launch on the market, the product has become one of the domestic famous brand inks, which is mainly supplied to Hong Kong funded, Taiwan funded and other large export enterprises. The company has a wide variety of inks, which are widely used in rotogravure and relief printing. The heavy metal content of some designated ink products meets the American ASTM and European en71:part3 (1994) standards. It is the first gravure ink manufacturer in China to obtain the approval of the American Pantone standard

: Although Ye's chemical industry group is a company with a history of more than 30 years, the time for the ink business to enter the domestic market is not very long, and many domestic customers are not familiar with it. Can you briefly introduce your company

president Kuang: ye chemical group started its business in Hong Kong in 1971. At that time, the name of the company was "hengchanghang". At the beginning, the company was very small. Mr. Ye Zhicheng, the boss, did everything by himself. He was responsible for checking the shop and delivering goods by himself. At first, the company did pure trade, such as buying and selling solvents, Tianna water, lubricants and other products. After a period of accumulation, we gradually set foot in the production of paints and solvents. In 1987, we opened our first factory in Shenzhen, China. Our main products are paint and paint

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