Internationalization of the hottest Chinese constr

2022-08-06
  • Detail

The internationalization of China's construction machinery enterprises will become a new growth point

"China's construction machinery enterprises can match the world's excellent enterprises in the manufacturing sector. Whoever can do a good job in the international market can go ahead." Wangmin, chairman of XCMG group, said in Beijing a few days ago. Under the background of both economic growth and demand decline, China's construction machinery industry has begun to try a dual driving mode of distinctive innovation and international development, and is looking forward to opening up a new situation in the industry in the future. China's construction machinery enterprises have been able to compete with the world's excellent enterprises in the manufacturing sector. Whoever can do a good job in the international market can go ahead. Wangmin, chairman of XCMG group, said in Beijing a few days ago. Under the background of both economic growth and demand decline, China's construction machinery industry has begun to try a dual driving mode of distinctive innovation and international development, and is looking forward to opening up a new situation in the industry in the future

overcapacity puzzles the industry

for the construction machinery industry with a national total output value of more than 600billion yuan, industry leaders believe that this traditional manufacturing industry cannot escape overcapacity and fierce competition. The future vitality of the industry lies in technological innovation, and internationalization will become a new growth point for Chinese enterprises. The problem of overcapacity in the industry is still very serious. A leading enterprise participant said that this was mainly concentrated in the field of medium and low-end products. For example, the national production capacity of excavators could reach 600000 units, while the global total output was only 200000 units. But some high-end products are obviously in short supply

affected by overcapacity and sluggish demand, the overall operation of the construction machinery industry is not ideal, and the industry competition is becoming increasingly fierce. According to the data, in 2012, the sales volume of the eight types of main hosts in the industry decreased by more than 20% year-on-year

Zhan Chunxin, chairman and CEO of Zoomlion, said that the construction machinery industry is a traditional manufacturing industry with relative overcapacity in the world, but adjusting the product structure through innovation can increase market opportunities. Hiroichi Matsumoto, President of Hitachi Construction Machinery Co., Ltd., said that the world economic growth trend has been slowing down for a long time with obvious shocks. As the overcapacity in China's construction machinery industry intensifies competition, it will burn the flames of war to the international market. In the future, the manufacturer of fff3d printers and ebaltakunststoffgmbh (a material company) have announced that they will launch new polyurethane (PU) materials for 3D printing

internationalization is at the forefront of manufacturing industry

under the overall downturn of the market, leading enterprises in the domestic construction machinery industry are actively seeking merger and acquisition opportunities worldwide, readjusting the global industrial layout, and accumulating strength for the future industry recovery

in 2012, XCMG Group acquired schweiying from Germany, Zoomlion wholly owned CIFA, and sany [0.40% Capital Research Report] acquired elephant, which are the concentrated reflection of Chinese enterprises' leveraging technological innovation and integrating global resources in recent years

Wang Min said that although the world economy is still in the doldrums, there are many opportunities. In particular, the development of Chinese enterprises has changed from expansion to transformation and upgrading, and has brought high-quality products and China's unique computers and excellent services to the global market. Internationalization is still the unswerving road for the next step. Chinese enterprises who can do a good job in the international market will be able to walk in front of the world

Zeng Guang'an, President of Guangxi Liugong Machinery Co., Ltd., said that from the perspective of the global market, especially the emerging market customers, their needs have not been deeply satisfied by the enterprises in the developed countries in Europe and the United States as imagined in the past, but passively accepted many needs. For example, the special needs of many customers in Southeast Asia, Latin America, Africa, the Middle East and other places have not been met

economist Tang Min said that Chinese enterprises' going global is also one of the opportunities for China's economic growth in the future. The world market, especially the developing countries and a considerable number of developed countries, urgently needs capital investment. In the next round, enterprises should formulate new strategies and go global according to the new world concept. With the recovery of openness in various countries, the government should formulate corresponding policy support, and the combination with the world market will generate huge demand for the construction machinery industry

innovation promotes industry integration

in addition to internationalization, innovation is also an important driving force of the industry. The vitality of this industry lies in innovation. Zhan Chunxin said that in the future process of industry integration, the application of new technologies will greatly improve the product level. For example, the application of new materials carbon fiber in pump trucks can reduce the weight of long boom by several times, and at the same time, the strength can be increased by several times. As well as the expansion of new applications such as aerial work platforms, new markets are created through innovation

however, China's construction machinery has only developed for 20 years, and it is still very young compared with the international top enterprises that have been around for hundreds of years. At the same time, technological innovation is not only the stepping stone for Chinese enterprises to open the global market, but also the gap between the Chinese industry and the world's top enterprises. Why is caterpillar, which ranks first in the industry, so powerful? Its engine technology can be overloaded by 30%, and our technology alone can not compare with it. No domestic construction machinery enterprise has its own excellent engine. Wang Min said

nevertheless, the attitude of industry leaders is optimistic. Wang Min said that Chinese enterprises have accumulated years of manufacturing level and management concept, and have the level of upgrading and transformation. At present, there is still a big gap between domestic enterprises and world-class enterprises in terms of international experience, technological innovation and product quality reliability. In order to truly become a world-class enterprise in the future, we must move from expansion to transformation and upgrading, and make breakthroughs in technology, market and management innovation

in the future, only 20~30 Enterprises above Designated Size in the world may survive. Enterprises need differentiated competition, including products, sales, services and operations, to survive differently. Koichi Sakamoto pointed out that speed is a competitive factor in this industry. Through the M & A of the target, enterprises can develop in a large span, but this requires enterprises to customize according to their own conditions, and then carry out appropriate M & A and business divestiture

suzimeng, executive vice president and Secretary General of China Construction Machinery Industry Association, said that generally speaking, the operation of China's construction machinery industry has begun to stabilize and recover, and is in a steady development trend. Zeng Guang'an said that in the future, if China can walk out of 10~15 powerful enterprises, China will be the back door and rear support pressure testing machine, which is mainly used in the automobile industry as a powerful industry power. In addition to technological innovation, management concepts and international experience are challenges. The global construction machinery market is full of vicious competition, and cooperation is still the way out

Copyright © 2011 JIN SHI